SBC News Voice of the Sports Betting Industry
Unibet Denmark (Unibet.dk), has announced that it will be main sponsor of super middleweight boxer Rudy ‘The Hard Hitter’ Markussen ring return on 12 September at the Arena Nord in Frederikshavin.
The popular Markussen, a former IBF Super Middleweight Champion (weight class: 160-168 pounds) aims to land a mega bout against Danish boxing prospect Patrick Nielsen.
A successful performance by Markussen at the Nordic Fight Night this Saturday, would likely lead to a much anticipated clash between the two fighters at the end of the year. Unibet Denmark has confirmed that it will main sponsor of Markussen for the Nielsen fight.
Stefan Pflug Brand Activation Manager for Unibet stated that the operator looked forward to working with Markussens team
“In the world of sport, unfolding some amazing stories, and we’re thrilled to be a part of exactly this story. Rudy’s pending clash against Patrick Nielsen will be the biggest boxing match on Danish soil for years, and we look forward to bringing boxing fans even closer to the action ”
Rudy Markussen thanked Unibet for his comeback sponsorship
“Unibet would like to help to tell the story of my ring comeback. Together we are going to do promotional videos in order to hype the fight against Nielsen. I am really motivated, and it’s nice to have a partner that takes the sport just as seriously as me”
The Sponsorship of Markussen continues, Unibet’s marketing strategy of promoting its brand away from football markets. The operator is currently main betting partner for the UFC and title sponsor of the European Hockey League
