Australian gambling operator Tabcorp has confirmed that it has renewed its media buying account with international marketing and media planning agency OMD.
OMD will continue to service as primary media buyer for Tabcorp brands in retail betting, digital services, lotteries and keno sectors. Tabcorp management had called for a review of its media agency services in July, however the operator had not requested for a pitch process.
OMD released the following statement regarding the account
“The long-standing partnership between Tabcorp and OMD was today strengthened with the announcement of a two year contract extension to their media strategy, planning and buying arrangement.”
“OMD, who have worked closely with TABCORP over 11 years have evolved their business in line with Tabcorps and will continue to lead the overarching media and digital strategy across all channels for TABCORP brands TAB, Luxbet and Keno.”