Bwin selects Leeds agency Home as pan-European TV advertising lead

Bwin has confirmed the appointment of Leeds based marketing agency Home to handle its pan-European TV advertising campaign.

Home replaces Wieden & Kennedy Amsterdam to handle European TV planning for Bwin, the agency is reported to have pitched its services against six other competitors.

Bwin has tasked the agency with creating a cross European sports betting campaign which will concentrate on the core markets of Italy, Germany and Spain.

Home will run the Bwin account from its strategic betting and gaming office in Gibraltar, the agency has prior industry experience having worked on multi-content campaigns and planning for BetVictor, Oddschecker and ChitChat Bingo.

Commenting on the appointment of Home Darren Maggs, the marketing director at Bwin, said:

“Home truly understands the betting market, football, our current positioning and share our vision of where we want to be. Their fantastic and fresh ideas highlighted our ambition to be the leading football betting brand.”

Nick Jackson, Director at Home, said: “We are thrilled to be working with bwin on such a great brief. Our creative and planning teams have been working on a concept that captures the next-level anticipation, thrill and excitement of football fans who have immersed themselves within the games by betting with bwin.” –