SBC News Voice of the Sports Betting Industry
Coral has today been announced as Newcastle United’s (NUFC) new Official Betting and Gaming Partner after agreeing a two-year deal with the club.
The partnership will see Coral betting and gaming brands promoted throughout Newcastle United’s St James’ Park Stadium (capacity 53,000) on match days.
Coral interactive brands will further be promoted on Newcastle United digital inventory (club website – nufc.co.uk ) and through its social channels. The Coral will be active with NUFC fans and social initiatives
Dale Aitchison, Head of Partnerships at Newcastle United, said: “Coral is a respected and well known high street betting brand and we are delighted to introduce them into the family of partners at Newcastle United
“I am positive that our fans will get great value from Coral, with a combination of exclusive odds and special offers available to them throughout St. James’ Park as well as online.
Matt Prevost, Brand Director at Coral, said: “Everyone at Coral is thrilled to be partnering with a club of the size and stature of Newcastle United, and we look forward to providing a professional and exciting betting service to the Club’s fans, that are widely regarded as the most passionate and knowledgeable in the country.”
The confirmation of its partnership with Newcastle United sees Coral extend its reach in English football, this summer the bookmaker has agreed betting partnerships with Everton FC and Norwich City
