SBC News Voice of the Sports Betting Industry
Sports betting technology provider SBTech has announced the launch of two new in-play features Cashout and Live Streaming, which will boost its client product inventories.
SBTech development plans to fully roll-out the devices to its client portfolio during Q3 2015.
The cashout mechanism will allow players the option to sell their bets back to the operator, is the latest in a series of house-developed solutions to revolutionise the in-play product.
Cashout will be supported by brand new live streaming capabilities, which will introduce high quality streams throughout SBTechs betting platform. The technology provider aims to boost player engagement, by offering a wider selection on real time markets and live statistics
Itai Zak, SBTech’s CEO, commented on the new features
“With live-streaming and cashout, players can follow the action as it unfolds, changing their betting strategy accordingly. Not only does this encourage a wider outreach and high lifetime value, but it also gives players a real confidence boost. The fast-pace of in-play is one of the main drivers behind SBTech’s thirst for new features and formats,”
“Players want to find great live coverage and betting markets in one place, and once they find it, they’re loyal for life.Our watchword is flexibility,” Zak further added.
“Everyone has different requirements in the dynamic world of in-play betting, so we want to give operators a choice of what works best. The exciting addition of cashout and live-streaming really does prove how committed we are to innovation. Our ambition to create the best in-play betting experience in the industry undoubtedly helps to keep us one step ahead.”
