SBC News Voice of the Sports Betting Industry
Betfair continues to ramp up its coverage within English football, by announcing that it has signed its third betting partnership for the Premier League season 2015/2015 with London football club Arsenal FC.
Both parties agreed terms in time for the kick-off of Arsenal FC’s opening match of the season against London rival West Ham United. Betfair who have signed betting partnership with Sunderland AFC and Leicester City this summer, will become European betting partners of the “Gunners”
As European betting partners Betfair, will receive extended coverage on Arsenal FC digital verticals and on LCD match panels throughout Arsenal FC’s Emirates Stadium (capacity 65,000) on matchdays
“We are delighted to be partnering with Betfair and welcome them to our family of commercial partners,” said Arsenal chief commercial officer Vinai Venkatesham. “We look forward to working together to further engage with Arsenal supporters in Europe and provide them with access to Betfair’s innovative products and services.”
Stephen Mault, the head of media, PR and sponsorship at Betfair, added:
“We are thrilled to announce our new partnership with Arsenal. We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”
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Betting partnerships are one of the many topics that will be discussed at next month’s Betting on Football Conference #bofcon held at The Emirates on Thursday 10 September.
