The operator add Leicester City FC as a marketing partner, having secured Premier League betting partnerships with Sunderland AFC and Aston Villa FC.
Betfair sports betting and igaming services will be promoted throughout the Foxes’ King Power Stadium (capacity 32,000) on match days and on through the club’s digital and social channels.
Ian Flanagan, Leicester City’s Commercial Director, commented on the agreement:
“Betfair is a world leader in online betting and has an extremely strong presence in professional football, owing to their expertise in engaging football supporters and their innovative methods that have become industry standard.
“We’re very much looking forward to working with them in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties.”
Betfair’s Head of Media & PR Stephen Mault commented on the partnership “Leicester is a forward thinking club that shares our passion for innovation and we look forward to growing a successful relationship over the course of the upcoming season.”
See how Betfair’s Sportsbook measures up on bettingexpert.
Betting partnerships are one of the many topics that will be discussed at next month’s Betting on Football Conference #bofcon held at The Emirates on Thursday 10 September. Pick up your half price tickets now.