Marathonbet – Top of the kop with Liverpool FC betting partnership


Marathonbet has announced that it has become the official regional betting partner of Liverpool FC. The partnership represents Marathonbet’s biggest investment in UK marketing and promotion of its brand.

The three year deal will see the Marathonbet brand promoted throughout Liverpool’s 45,500 capacity Anfield stadium. The bookmaker further confirmed that it would have access to club players and Liverpool legends in order to enhance its partnership through digital and social channels.

On announcing its partnership, the online bookmaker enhanced odds of 10/1 on Liverpool FC finishing in the top 4 UEFA Champions League spots for the 2015/2016 Premier League season.

Shaun Simmonds the Head of Sponsorship here at Marathonbet, commented on the partnership:

“This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organisations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognised brand on a global level. We couldn’t be more excited to connect further with the Liverpool fans, who are among the most passionate and engaged fans in the world of sport.”

Billy Hogan, Chief Commercial Officer, Liverpool FC welcomed Marathonbet as partners:

“We are delighted to welcome Marathonbet to LFC’s betting family. I am sure that their odds and special offers will appeal to our fans and we look forward to the 2015/16 season with them on board.”

Find out how Marathonbet’s sportsbook measured up on bettingexpert.

Marathonbet – Liverpool FC promotional video


Football & betting sponsorship and marketing strategies will be discussed at the 2015 Betting Football Conference 10 September 



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