Betfred forms Racing Post data & form partnership for mobile

Independent bookmaker Betfred have released an upgrade to their mobile betting platform that sees the inclusion of Racing Post data and form news available to its UK racing customers.

Betfred mobile customers will now be able to view the latest form and ratings. Plus there is now access to the Racing Post verdicts and spotlight data. The Manchester based bookamaker hopes that the mobile partnership with the Racing Post will help the operator differentiate its mobile sports betting inventory

Stuart Magowan, Betfred’s Mobile Development Manager said:

“This kind of information is invaluable in our shops and is supplied by the Racing Post, we’ve given it a contemporary look on the mobile which adds to the customers experience when they are placing a bet.”

Racing Post Chief Executive Alan Byrne backed Magowan’s comments:

“We are delighted to have completed a digital content agreement with Betfred. Racing Post is recognised as the leading supplier of horseracing and greyhound content and Betfred customers will now have direct access to our expert analysis on the Betfred mobile and online platforms.”

Betfred mobile screenshot