Plus500 upgrades sponsorship of Atlético Madrid

Plus500 the financial trading platform, at the centre of a takeover bid by igaming technology provider Playtech has announced that it has upgraded its sponsorship of Spanish La Liga football club Atlético Madrid, Spain’s third biggest football club.

From season 2015/2016 Plus500 is set to be the official shirt sponsor of “Los Colchoneros” (Atlético Madrid’s nickname). The Israeli trading platform will be promoted throughout the clubs stadium and digital assets

Furthermore As part of the agreement, the Plus500 logo will feature as Official Sponsor on the front of the home and away Atlético Madrid shirts for all matches, including the UEFA Champions League. Plus500 will enjoy a range of branding rights at the stadium and beyond as well as a host of other sponsorship benefits.

Gal Haber, Chief Executive Officer of Plus500, said: “We are honoured to extend our partnership with such an illustrious football club as Atlético Madrid for at least 2 more seasons, which has established a strong pedigree for well over 100 years. Atlético Madrid is a natural fit for us as Europe is our largest customer base, and we share with them a passion for striving for success whilst having an ethos of transparency and respect for our customers, fans, partners and employees.

Miguel Ángel Gil Marín, Chief Executive Officer of Atlético Madrid, added: “We are delighted to have expanded the partnership agreement with Plus500. This is an exciting period for the club as – like Plus500 – we grow our international footprint. We believe that this partnership with Plus500 will support this progress, and we look forward to sharing our journey with them.”