SBC News Dafabet nets Sunderland AFC shirt sponsorship

Dafabet nets Sunderland AFC shirt sponsorship

sunderland

North East football club Sunderland AFC has confirmed that UK licensed betting operator Dafabet will replace food distribution business Bidvest, as official club shirt sponsor for the 2015-2016 Premier League season.

The shirt sponsorship sees Philippines’ based Dafabet increase its marketing coverage within English football, as Sunderland AFC joins English football clubs Blackburn Rovers and Aston Villa as Dafabet betting partner.

Sunderland AFC issued a club statement outlining that Dafabet would support Sunderland AFC local initiatives and charities. Dafabet will be promoted throughout Sunderland’s Stadium of Light during and match days, and the betting brand will receive further promotion on the football clubs digital and social channels.

Sunderland Chief Executive Margaret Byrne said: “We are delighted to be entering into a partnership with Dafabet.

“Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future. Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family.”

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “We’re very proud to be announced as the new main club sponsor of Sunderland AFC. From day one we were very impressed with what we saw behind the scenes at both the Stadium of Light and the impressive Academy of Light

“Hearing the plans and enthusiasm to bring what is a great club forward was key. Having been very proactive in the last few months increasing our presence in football we have maintained that being on the front of a Premier League club shirt was vital for our global presence. So happily after the exciting end of season for the club, we can now all look forward to the new season.”

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