SBC News Voice of the Sports Betting Industry
US stock car racing league NASCAR has announced a three year exclusive media partnership with fantasy sports operator DraftKings.
The partnership will see DarftKings become the official daily fantasy sports partner of NASCAR races, and will further see DraftKings’ brand, tournaments and special promotions throughout NASCAR circuits and race day events.
DraftKings have further confirmed that it will develop a NASCAR branded games to be included in its current fantasy sports portfolio.
Jason Robins CEO and Co-Founder of DraftKings commented on the NASCAR partnership
“DraftKings is thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience.”
“We’re always exploring new avenues for innovation and stats from NASCAR Digital Media’s direct data feed that we will provide to our players is another example of DraftKings’ commitment to incorporating new technologies for the benefit of the fan.”
Steve Phelps, NASCAR Executive Vice President and Chief Marketing Officer backed DraftKings enthusiasm commenting
“Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy. We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
