Ladbrokes gains title sponsor of the Scottish Professional Football League

The Scottish Professional Football League (SPFL) has confirmed that Ladbrokes will become its title sponsor for the next two seasons. The deal announced this morning is believed to be worth £4 million and will see Ladbrokes gain marketing coverage throughout Scottish football’s four professional leagues.

SPFL football divisions had been without a sponsor since 2013, when the league was restructured. Ladbrokes will further replace, Scottish financial services operator Clydesdale as title sponsor of the Scottish Premier League (SPL).

Ladbrokes marketing stated that the sponsorship deal was the biggest in the history of Scottish football. The new deal will result in the Scotland’s leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

SPFL chief executive Neil Doncaster said he was “absolutely thrilled”.

“Today’s announcement is the result of significant investment of energy and effort and further strengthens our optimism about the future health of the game in Scotland,” he said.

Ladbrokes Chief Executive Jim Mullen commented on the sponsorship:

“We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport.”

“This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year. Getting people engaged with great sport and making sure they share our passion is at the very core of everything we are about.”

“Our customers support clubs at every level of Scottish football from the professional leagues that we sponsor to the local Sunday League stalwarts. The Scottish game deserves a committed supporter and our financial backing will help to ensure every level of the game benefits from Ladbrokes’ involvement.”