Dafabet agrees shirt sponsorship with Blackburn Rovers

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Championship football club Blackburn Rovers has confirmed that sports betting operator Dafabet will become its official shirt sponsor for the 2015/2016 English football season.

Blackburn Rovers confirmed that the sponsorship agreement is worth seven figures plus bonuses for Rovers and will last a minimum of three years. Dafabet will also become the Lancashire football clubs official Asian betting partner

Alan Myers, Rovers’ Director of Communications, said: “Although new to English football in 2011 when they signed Rovers legend Alan Shearer as an international ambassador, Dafabet has already enjoyed successes within the Premier League including then being FA Cup finalists Aston Villa’s shirt sponsor for the last two seasons.

“Partnering with a well respected, forward thinking and successful international company such as Dafabet, who genuinely understand UK sport sponsorship, will benefit everyone associated with the club.”

John Cruces, Head of Sports Marketing at Dafabet, said: “We are very proud to become Blackburn Rovers main sponsor.

“Everyone is aware that this year is the 20th anniversary of Rovers winning the Premier League and we were sold on the club’s ambition to get back into English football’s top flight.

“We’re looking forward to seeing the Dafabet logo on such an iconic football shirt and working together with the club on a long term mutually beneficial partnership which complements our other investments in UK sport.”

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