SBC News Voice of the Sports Betting Industry
Spain’s gambling regulator the Dirección General de Ordenación del Juego (DGOJ), has pushed forward with amendments to the regulations of advertising and marketing of online gambling products to Spanish consumers.
The regulator published amendments for online gambling advertising to be added its existing regulatory framework. Under the new terms all operators will have to market their products in accordance with the new operator conditions and marketing guidelines. Operators have been granted till the 17 April to challenge the amendments context.
The new amendments have been put forward to licensed operators, Spanish media owners, sports clubs and sports governing bodies. The new provisions see restrictions on gambling product advertising on TV, which will only be permitted between 22:00 and 6:00.
The regulator will ban all forms of in-show sponsored advertorial promoting online gambling products to Spanish viewers.
Further restrictions will apply to the limiting of sports sponsorships by online gambling operators and additional penalties for aggressive online marketing practices.
In November 2014, The DGOJ had warned Spanish licensed operators of upcoming changes to its advertising code with regards to online gambling products. The regulatory body stated that these changes were needed in order to protect young viewers and vulnerable Spanish consumers ahead of the introduction of online slots play to the market.
