SBC News Voice of the Sports Betting Industry
Platform provider FSB Technology (UK) Ltd has signed an agreement to supply Dafabet with a brand new sports betting site. The deal will see FSB trade a wide variety of sports, both pre-match and in-play, for the operator, including their market-leading horse racing product.
The supplier’s business development director, Richard Thorp, said: “We’re delighted to have partnered with Dafabet, whose reputation in Asia is second to none. They already have an established presence in the UK through their sports sponsorships, but they now have a great opportunity to engage with Asian and British sports bettors too.”
Dafabet’s Head of Marketing Operations John Cruces said: “We are excited to have partnered up with FSB Technology and are looking forward to a new launch into the UK market. We have ambitious plans and can’t wait to get going!”
Thorp added: “We’re very pleased to provide a service that suits the needs of customers thanks to the flexibility of our platform and by making use of modern CRM tools.”
FSB Tech’s managed sports betting service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing. The company has an agreement with Sporting Solutions to include its in-play offering in the company’s managed service and also has a distribution contract in place for Bit8 customers.
Dafabet is the official sponsor of Aston Villa Football Club. It has also sponsored the 2014 World Snooker Championships and last month’s 2015 Masters at London’s Alexandra Palace.
