SBC News Voice of the Sports Betting Industry
Winner’s Chief Marketing Officer Yoni Sidi has left the betting operator to set up igaming marketing specialist agency Market Box Media.
Sidi leaves the Playtech PT Entertainment subsidiary after two and half years of service, heading up the online betting operator’s player acquisition and marketing divisions.
Speaking to industry news source EGR Magazine Sidi confirmed that he had left the operator on 1 January to set up his new business venture.
Sidi stated that new marketing agency Market Box Media would specialise in a full range of igaming marketing competencies delivering clients conversion, retention and marketing optimisation solutions and services.
Sidi confirmed to EGR Magazine that he had secured Winner.com as a client, in addition to Bets.com and Casino Del Rio. Market Box Media will operate igaming affiliate and player acquisition programme AffRevenues.
Sidi commented to EGR Magazine
“After a wonderful time with Winner and some great results I felt the opportunity was right. I think that Market Box Media is formed at a great time with the market becoming much more complicated”
Check out how Winner’s sportsbook measured up on bettingexpert.
