SBC News Voice of the Sports Betting Industry
Gibraltar based bookmaker BetVictor this weekend launched its new TV marketing campaign featuring former England national football team manager Sven Goran Eriksson and BBC football pundit Mark Lawrenson.
The TV marketing campaign ‘Inside Track’, was aired this weekend during the Tottenham Hotspurs vs Everton Premier League match on Sky Sports (30 November).
The TV Campaign featured endorsement of BetVictor’s sports betting product from leading odds comparison portal Oddschecker.com.
The campaign has been designed by London creative agency VCCP, and is the bookmaker’s first campaign under the new management of racehorse billionaire Michael Tabor who acquired BetVictor in May of this year.
Inside Track will replace BetVictor’s existing TV campaign featuring founder Victor Chandler. VCCP announced that it would keep the character of Maurice (played by comedian Paul Kaye) who will feature alongside Eriksson and Lawrenson in the campaign.
Anton Bell, Chief Marketing Officer at BetVictor, commented:
We are delighted to bring Maurice back to TV and develop the story line further. It provides us with a creative route that stands out from other gaming companies and enables us to have some fun on the way. Maurice has certainly caught the betting public’s imagination to date and this latest series of adverts sees him up to his old tricks alongside two of the most instantly recognisable figures in the world of football.”
Inside Track Campaign
