European sports betting operator bwin has agreed terms with the Turkish Airlines FIBA EuroLeague to stream live matches through its mobile betting products. The bookmakers mobile customers will be allowed access to every live EuroLeague matches with the upcoming update of the bwin mobile sports app.
Established in 1958 the EuroLeague basketball championship represents the highest tier of European basketball, with teams competing from 18 different nations. The competition is broadcast to more than 180 countries worldwide
Sam Sadi, bwin Labels Director said “Our aim is to put fans at the heart of the action and allow them to consume sports, when, where and how they want them. By adding exclusive content like the Euroleague matches to our acclaimed sports app, we are able to bring our sports offer to the next level in digital entertainment” [To be approved]
Roser Queraltó, Chief Business Development Officer of Euroleague Basketball said “We are very satisfied of developing this new initiative with our partner bwin. This collaboration follows our strategy of providing new activation opportunities to our partners and brings our games closer to the fans using the latest technologies and platforms.”