Paddy Power calls for creative pitch

paddypowergardenPaddy Power marketing is set to undertake a review of its creative and brand direction, after three years of working with London marketing agency Crispin Porter & Bogusky .

Paddy Power has requested marketing and brand consultancy Oystercatchers to handle the review and pitch process for Paddy Power. Oystercatchers has begun to draw a shortlist of potential agencies to pitch to Paddy Power marketing division.

Crispin Porter & Bogusky the incumbent on the account and has worked with betting operator since 2011, winning the competitive pitch and replacing Big Al’s Creative Emporium. The account has been instrumental for Crispin Porter & Bogusky in building its profile in the UK.

Paddy Power is expected to announce its final four pitching agencies by December, the complete process is expected to finish by February 2015.

Paul Sweeney, Head of Brand at Paddy Power, said: “After three amazing years with Crispin Porter & Bogusky, a fantastic campaign and a bagful of award-winning ads, we are looking to take our brand to the next stage of development in the market.”

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