XLMedia launches new proprietary CMS

London AIM listed igaming marketing specialists XLMedia announced the launch of its new proprietary content management system (CMS) Placon.  The CMS  will enable XLMedia to better coordinate digital content, messaging and player promotions throughout the 2000 websites on XL Media international igaming network.

XLMedia will use the Palcon system to optimise player messaging and engagement on igaming related promotions.  Further CMS advancements will see Palcon deploy dynamic customer updates based on user journeys throughout XL Media’s content network.

The Palcon CMS will consolidate all player messaging throughout XL Media’s desktop and mobile inventories.

XLMedia CEO Ory Weihs said: “We are delighted to have launched Palcon across our business. Our ability to innovate and deploy cutting edge technology will be central to our success, particularly as the adoption of mobile devices continues to proliferate the market.

“Our ability to both generate high quality content and manage that content in an efficient, scalable manner will play an important function as we accelerate a number of organic growth initiatives in the medium term.”