SBC News Voice of the Sports Betting Industry
European sports betting operator Interwetten Sports stated that it was exceeding all corporate expectations for the first three quarters of 2014.
The Malta licensed sports betting operator, one of the oldest brands in online sports betting, reported that it had recorded revenues of €33 million (£26 million), representing a 20% increase on year-on-year performance. Interwetten Sports revenues for Q3 2014 (period ending 30 September) stood at €11.8 million (£9.3 million).
Senior management stated that throughout 2014, the sports betting operator has focused investment and resources on optimising its marketing and retention. Interwetten had put in place successful 2014 strategies for its player acquisition and rewards which were starting to pay dividends to its operations and corporate performance.
Interwetten Chief Executive Officer Werner Becher commented on company performance
We increased the marketing and bonus budget for the football World Cup in Brazil by more than €4m. Nevertheless, the net income at the end of Q3 was 41 per cent higher than the figure for the previous year. Such a significant increase is a very welcome surprise.”
Becher further commented that Interwetten senior management were currently exploring potential new market entries as European igaming market regulate.
