SBC News Voice of the Sports Betting Industry
Titanbet the sports betting subsidiary brand of igaming software services provider Playtech has signed a multi-content marketing deal with UK newspaper The Sun, to promote Titanbet’s UK sports betting brand Titanbet.co.uk
The Titanbet.co.uk brand will feature on The Sun Sports Saturday football betting preview written by journalist Andy Tothams. The sports betting brand will also feature throughout TheSun.co.uk website and mobile channels.
Titanbet management confirmed that the marketing deal would see The Sun newspaper readership and online viewers receive special promotions for Titanbet.co.uk
Titanbet.co.uk Head of UK Sports Betting Russell Yershon said: “The Sun’s betting column will give us excellent exposure for the Titanbet.co.uk brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK.
“Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events.”
Titanbet announced in September that it would look to increase its UK coverage, with the introduction of new Point of Consumption (POC) regulations. Holding company PT Entertainment Services announced the launch of UK focused website Titanbet.co.uk on 4 September.
