Paddy Power has been nominated in six Social Buzz Awards categories. The awards held at the London Marriot Grosvenor Hotel on 27 November reward the best in UK social marketing.
The Irish operator will be the only UK sports betting and gaming representative at the awards. UK media and marketing new source The Drum Network, event organisers of the Social Buzz Awards today published the full list of nominees (click here to see full list)
Paddy Power received the following nominations
- Best Blog – Editorial Team @PaddyPower
- Best Use of Video – Mean Tweets Paddy Power
- Best In-House Social Media Team – Paddy Power
- Best Twitter Feed – @paddypower
- Best Integrated Campaign – Paddy Power #Rainbowlaces
- Socially Responsible initiative – Paddy Power #Rainbowlaces
Below are two examples of two nominated Paddy Power campaigns –
Mean Tweets
#Rainbowlaces