SBC News bet365 retains kings of money-back offers title for August

bet365 retains kings of money-back offers title for August

bet3652014

Bookmaker bet365 held onto its Bookmaker of the Month award for August while Paddy Power regained its Money Back Offer of the Month title from Stan James in rankings devised by leading online betting service and affiliate Freebets.com.

The return of the domestic football season and three major horse racing meetings in the calendar, Glorious Goodwood, York’s Ebor Festival and the famous Galway Festival, gave plenty of opportunities for bookmakers to roll out exciting offers and promotions for punters.

It was the third time bet365 took the monthly crown in 2014 and the sixth time overall since Freebets.com started monitoring in May 2013. It’s Bore Draw concession (money-back if a football match finishes 0-0), daily Feature Race 4/1 (free bet if horse wins at 4/1 or bigger on a selected race, it’s Channel 4/1 offer (extension of its daily racing offer across all Channel 4 races) and its Sky Dogs 2/1 offer (free bet if greyhound wins a race televised on Sky Sports at 2/1 or more) all contributed to their winning the award.

Paddy Power’s ‘Money Back if Sturridge Scores Anytime’ against Manchester City claimed the Money Back Offer of the Month, just one of their 11 Unique Offers in August, three more than their nearest rival Boylesports, who offered eight.

Although a bonanza month for sport, the number of unique money back offers was significantly lower than the same period last year. However total bookmaker offers enjoyed a healthy increase in generic offers across many sports, such as 888Sport’s Hat-trick Insurance, Eight Is Great and 88th Minute Special ─ three unique offers applying to every Premier League, La Liga and Champions League match.

Aside from these, other findings to note were that:

  • Due to the trainer’s impressive record at Galway, Ladbrokes’ ‘Money Back if 2nd to a Dermot Weld Runner’ was the most likely free bet trigger in August 2014.
  • Total Bookmaker Offers increased from 632 to 772 compared to the same period last year and rose by 205 on the total for July 2014 (567).
  •  Total Unique Offers in August fell from 97 to 67, year on year and by 10 on the previous month.
  • William Hill ranked first for Total Bookmaker Offers (105) from Betfair (91) and Coral (83).
  • Only Ladbrokes and William Hill offered mobile exclusive money back offers in August.

FREEBETS.com’s Managing Director Iain Coward said: “It was fantastic for bettors to see the Total Bookmaker Offers increase so markedly, although perhaps understandable given the great sporting action that August held.

“bet365 proved themselves top of the pack again with a consecutive Bookmaker of the Month award, their third this year. It was also great news for punters to see Ladbrokes and William Hill making the most of the mobile market with their exclusive offers.”

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