SBC News Voice of the Sports Betting Industry
Gala Coral Italian sports betting subsidiary Eurobet has announced the launch of its biggest marketing campaign to date.
The Italian sports betting brand are set to target new customers to its recently revamped website, as the operator looks to bring a fresh approach to its marketing, communications and brand coverage.
Eurobet Sports Betting Director Carlo Di Maio, revealed to EGR Magazine that Eurobet would be taking a new approach to its marketing, by aiming to attract new customers and straying away from traditional/conventional sports betting messaging that has featured in Italian igaming and sports betting marketing.
The Italian operator will ramp up its coverage on Italian terrestrial televisions networks, with the new marketing campaign set to feature on TV broadcast channels – Sky Italia, RAI and Mediaset networks.
Gala Coral’s recent Q3 results showed Eurobet increased sports and gaming stakes by 39% and 11% respectively year-on-year with its sports betting hold at 9.9% share of the market.
