William Hill scores betting partnership with Crystal Palace

UK bookmaker William Hill has continued to extend its brand’s promotion and coverage through betting partnerships with the agreement of a season-long deal with London Premier League football club Crystal Palace.

William Hill’s sports betting services will be promoted at Crystal Palace’s Selhurt Park Stadium, and will further feature throughout the football club’s digital inventory.

Crystal Palace Chairman Steve Parish is pleased to see this new deal being announced. He said: “I am delighted to name one of the world’s leading betting and gaming companies William Hill as our new official betting partner and look forward to a successful and long-term association between the two parties.”

Kristof Fahy, Chief Marketing Officer at William Hill, added: “We’re delighted that William Hill Online has become the official betting partner of Crystal Palace Football Club. The Barclays Premier League is the most watched domestic football competition in the World – and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand.”

This summer William Hill announced an exclusive multi content advertising deal with UK sports broadcaster BT Sports and the bookmaker also partnered with Midlands football club Aston Villa. CEO James Henderson has made it publicly aware that sports partnerships would be a key to the bookmakers marketing and growth strategy.