Gibraltar based sports betting operator Coral Interactive, has penned a two year deal with Everton Football Club, becoming the Liverpool football club’s Official European Sports Betting Partner.
Coral Interactive agreed the deal with Everton FC just in time for the start of the Barclay’s Premier League 2014/2015 season, which began this weekend.
The partnership will see Coral Interactive sports betting brand ‘Coral’ promoted throughout Everton FC’s Goodison Park stadium (capacity – 40,221). Coral will further gain coverage on Everton FC’s official website and digital inventory.
Coral Interactive announced that it would support Everton FC backed charities and social projects within the city of Liverpool.
Richard Kenyon, Director of Marketing and Communications at Everton Football Club said: “Coral Interactive are a renowned and respected betting brand and we are delighted to become part of their sporting stable for the next two years.
“We look forward to working together and developing a partnership that covers the traditional betting and the emerging interactive markets. We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside”
Commercial Director of Coral Interactive, Matt Prevost said: “We are delighted to be forming this exciting partnership with Everton Football Club. They are up there with the best football clubs in the Premier League and we look forward to providing a professional and engaging betting service to all the fans of the club.