SBC News Voice of the Sports Betting Industry
Online and mobile betting Matchbook.com has announced a new betting partnership agreement with newly promoted Champioship side Brentford FC.
As part of the agreement the Matchbook.com logo will be prominently displayed on Brentford’s home and away kit for the upcoming 2014/15 campaign. In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with their logo. Griffin Park is clearly visible on the Heathrow Airport landing route so Matchbook will be leveraging one of the largest advertising platforms in the UK.
“We are delighted to be partnering up with such an ambitious, progressive club as Brentford. The vision on show at Griffin Park certainly resonates with the ideals and values present at Matchbook. They exhibit a similar drive for long term success and we can certainly identify with having a loyal, passionate following, as they do. We are excited about what the new season has in store for both us and Brentford,” said Matchbook CEO Mark Brosnan.
Mark Devlin, Brentford FC Chief Executive, added: “We are delighted to welcome Matchbook as an official partner of Brentford Football Club. Matchbook is a young, innovative and successful company and the partnership is a very good fit for us.With Brentford returning to The Championship for the first time in over 20 years, they join us at an exciting times for the Club.
“We look forward to working closely with everyone at Matchbook on what I’m sure will be a mutually beneficial partnership.”
