SBC News Ladbrokes hails Brazil 2014 betting business

Ladbrokes hails Brazil 2014 betting business

 

ladbrokeslifeThe World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.

 LadbrokesDavid Williams believes the main disappointment was England’s failure to capture the public imagination, dampening betting enthusiasm somewhat at a critical time in the tournament.

“Overall it was great but England’s early exit saw some enthusiasm evaporate out of the market. 

“It’s an inescapable truth that when England flop, a lot of infrequent punters switch their attentions to other sports. Their inability to escape their group left a bit of a hole. 

“Netherlands were the only pre-tournament outsider (33/1) to make the semi-finals and three of the big four were there in the shake-up so it certainly wasn’t the month of shocks we’d have hoped.

“We always love to see draws at 90 minutes in the knock-out stages and the top goalscorer market was superb so we’re hardly grumbling and a lot of our energies went into making sure our mobile product was punching its weight. The numbers suggest we got it right.

“It was a thrilling month but with one of the worst Royal Ascots for bookies sandwiched smack bang in the middle of it, it needed to be.”

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