SBC News Voice of the Sports Betting Industry
Kiron Interactive has agreed a deal to distribute its content in Belgium’s newly-regulated online market via NV Chip Amusement.Players of the Antwerp-based operator’s new site www.belgium123.be will now have the opportunity to watch scheduled action unfold via live video streaming.
Steven Spartinos, co-CEO of Kiron, said he was delighted to sign a multi-year licensing deal in a vibrant, emerging market at such a crucial time.
Spartinos added: “Kicking things off during the World Cup with an established operator is great news and we’re confident both Chip Amusement and its customers will enjoy our content.
“Having complementary products like virtual sports available during a spike in activity will offer both choice and improved performance when they need it most.”
Belgian players will benefit from a recent upgrade to Kiron’s virtual games that includes better graphics and a popular new trotting product.
Chip CEO Pieter Coremans described the Kiron content as “an extremely advanced and exciting key component of the new gaming site”.
He added: “Players will identify with this action due to the fact horseracing has been a popular choice with players in Chip’s arcade over the past 26 years.
“Indeed, Kiron’s games are a great extension to our land-based offering and will allow Belgian customers to enjoy a similar experience now replicated on www.belgium123.be.”
