William Hill and UK Newspaper group Trinity Mirror have announced the launch of a new betting focused racing website – Mirrorracing.com
The launch of Mirrorracing.com will represent the third igaming related product released by Trinity Mirror this 2014, following the launch of affiliate betting websites – Mirror Free Bets and Mirror Football.
The website aims to give horse racing enthusiasts detailed information regarding UK horse racing fixtures, track meetings and events. William Hill will support the website with additional added betting value and special promotions for readers.
Fergus McKenna Head of Syndication for Trinity Mirror commented to igaming news source EGR Magazine
“Gaming and betting has always been of interest to us because it matters to our audience and to a section of our key commercial partners, so it is in everyone’s interests that we continue to develop and deliver fantastic products and services to meet that need,”
“William Hill are a long established partner of ours and obviously a very well-known brand amongst our audience so we were delighted to be able to work with them all the way from concept through to delivery,”