666Bet has become the new sponsor of Newmarket’s historic seven furlong handicap, the Bunbury Cup, on 12 July. The Heritage Handicap, which has a prize fund of £120,000, up £20,000 from last year, is being run as an early closing race for the first time this year and has attracted a bumper entry at the closing stage yesterday.
In addition to the 666Bet Bunbury Cup, the new bookmaker – which has signed QPR manager and prominent horse racing owner Harry Redknapp as a brand ambassador – will also sponsor the preceding race on the card, the 666Bet Superlative Stakes, a Group 2 event that has been won by subsequent Group 1 winners Dubawi and Olympic Glory in the past ten years.
Barry Martin, CEO of 666Bet, said: “We’re really excited about our first major race sponsorship. Newmarket is the home of flat racing and the Bunbury Cup is one of the biggest handicaps of the season. We created a lot of noise with our 1966/1 England World Cup offer and we are going to be aggressive with our racing product as well when it launches in the next few weeks. We’re already planning some interesting promotions for the day, so watch this space!”
Amy Starkey, Regional Director – The Jockey Club East Region, said: “We are delighted that 666Bet are sponsoring two prestigious races at the Moët & Chandon July Festival and think that the Bunbury Cup and Superlative Stakes are a perfect fit for a new bookmaker. The 666Bet Bunbury Cup is always one of the most fiercely competitive handicaps of the year, while the 666Bet Superlative Stakes often throws up top-class horses, as was the case two years ago with Olympic Glory.