SBC News Voice of the Sports Betting Industry
The UK sports betting industry could see a £100 million World Cup 2014 windfall, reports corporate research and insights company Regulus Insights. The report commissioned by Sporting Index, predicts betting volumes to increase by 50% compared to betting figures for World Cup 2010.
Mobile and in-play functionalities will lead the betting drive, as revenues and gross win generation are set to break all previous records. The researchers predict that with a favourable set of results, UK operators could share a gross win revenue of between – £50 and £100 million.
“Should England progress further than is predicted by the current odds, this could push staking volumes north of the £800m mark as increased public enthusiasm would translate into further betting volume,” the report stated.
The positive figures expected by Regulus Insights, will come as positive news to UK facing sports betting operators, who have witnessed unfavourable football results during the months of January and March 2014, where bookmakers saw combined loses of £30 million on English Premiership wagering.
