Asian facing sports betting operator TLC88.com has announced that it will continue its partnership with Sunderland AFC as official Asian Betting partner. The operator confirmed a further three year extension to their current partnership deal.
Sunderland’s partnership with the sports betting operator will continue until 2017,
The Football club’s Commercial Director Gary Hutchinson commented on the extension: “We are really pleased to extend a strong partnership and we look forward to exploring new areas of innovation with TLC188 and Sunderland AFC in the future.
“We are continuing to build on our relationships throughout Asia and the club is becoming very popular with a growing worldwide fan base, which we have seen in recent years.”
The club has strong business links across the Asian continent, with a number of activities over the last two years including pre-season trips to South Korea and taking part in the prestigious Barclays Asia Trophy in Hong Kong last year.
Mike Chong, TLC88.com’s Asia Pacific strategy director, added: “We are delighted to extend our very successful partnership with Sunderland AFC for another three years. Excitement for Premier League football teams such as Sunderland AFC has grown fast in Asia since we signed our original contract and with frequent promotions, we expect to grow both TLC188 and Sunderland AFC’s international fanbases.”