SBC News Voice of the Sports Betting Industry
Betradar, supplier of sports and betting-related data, launches its portfolio of World Cup related products for all 64 matches on its recently unveiled landing page http://wc2014.betradar.com/. Successful bookmakers will need to develop the right campaigns and provide consumers with a new level of high entertainment value throughout all channels and media platforms. No matter if a business requires betting, sports data content or gaming solutions, Betradar’s portfolio offers the tools for all types of sportsbook operations.
Betradar’s WC2014 Live Match Centre provides the ultimate live experience, covering multiple media platforms thanks to its responsive design. The compact solution includes an enormous amount of pre-match and in-play statistics and impresses with its live visualisation of all the on-pitch action, including positional data and ball spotting features. The WC2014 Live Match Centre is fully customisable and all modules can independently be used across the bookmaker’s online platform.
With regards to live betting opportunities, providing odds on as many markets as possible is taken as a given. Betradar will provide its market leading live betting services for all the action from Brazil and thereby offers two services; the “Live Odds Service” via XML feeds is a fully automated and integrated in-running trading service for direct use requiring only very limited resources, while Betradar’s “Live Scouting Service” is the ideal information source, enabling bookmakers to run their own in-running trading. Increasing the entertainment factor of the sportsbook and being attractive to new customers will be key to standing out above the competition. Betradar’s new In-Play Betting Games “Soccer Roulette” and “NextUp: Soccer” enables sportsbooks to provide over 30 betting opportunities per match based on 19 unique key events. In-Play Minigames is an innovative series of live soccer gaming concepts, enabling punters to engage in new, immersive and fun betting activities.
“Historical betting patterns show that the World Cup traditionally provides a major boost to all bookmakers and therefore represents the perfect opportunity to take a new approach to drive more revenues through interactive in-play betting services. Four years is a long time in technology terms so the changes that have taken place since the last tournament in South Africa have been immense. Therefore, one thing is for sure: the 2014 World Cup in Brazil will be the most social, interactive and shareable sporting event there has ever been. Mobile services providing live entertainment, such as Betradar’s recently released WC2014 Live Match Centre, combined with fun elements offered by our Soccer Roulette or In-Play Minigames, can help to entertain a new generation of gamblers”, says Erik Lorenz, Sportradar’s Managing Director Sales.
