SBC News Voice of the Sports Betting Industry
European igaming operator – Tipico Sportwetten has confirmed that it will become title sponsors for the Austrian Bundesliga. The deal will see the operator replace current sponsor, Austrian bookmaker tipp3, and is set to run for three years. The value of the sponsorship agreement has not been disclosed by the Austrian Bundesliga or Tipico.
Tipico Sportwetten is set to gain further coverage of its brands through TV and media partnerships of the premier Austrian football division. The sponsorship deal will commence at the start of the 2014/2015 season.
The bookmaker has confirmed that it will provide special offers to Austrian Bundesliga fans, as Tipico aim to have the best market for Austrian football.
“We are pleased that we were able to partner with Tipico an international betting company with an excellent reputation” said League President Hans Rinner.
Rinner further commented “This partnership with a strong and reputable partner will benefit Austrian football as we look to strengthen the Austrian Bundesliga’s appeal, profile and standard. I have no doubt that the partnership will be a success for both parties”
Tipico has strongly targeted German and Austrian football, past sponsorships has seen the bookmaker become official betting partner of German Bundesliga football teams – Hamburg SV and Werder Breman. The Malta based sports betting operator has also used former national team goalkeeper Oliver Khan as a brand ambassador
