INTRALOT launches mobile betting product

INTRALOT Italia has launched SportsMobile, its new mobile and tablet sports betting proposition which was first introduced at ICE Totally Gaming Expo in London last month.

The new product enables mobile users to enjoy the excitement of pre-match and live sports betting, using the latest technology on mobile and tablet devices. SportsMobile uses HTML5 technological innovations by INTRALOT Interactive and enables the player with a feature rich experience of sports betting. It is fully integrated with the company’s interactive gaming platform that ensures cross-channel compatibility according to the group’s Universal Gaming Experience framework.

George Zenzefilis, INTRALOT Group Chief Product & Services Officer, said: “SportsMobile, one of our group’s series of innovative mobile-first products, capitalises on our extensive sports betting global footprint and combines the latest of technological trends based on HTML5 framework. The SportsMobile roadmap for the next few months includes further attractive patent pending propositions that we believe will redefine the mobile punters’ experience and we are confident for its success in not only Italy but also our global operations.”

Emilio Iaia, Chief Executive Officer of INTRALOT Italia, commented: “This solution represents a key pillar of growth in our interactive strategy, which is evolving by continuously developing new products and services to respond to the market needs and player’s new preferences. Moreover, we are really proud of our new sports betting offering. We are confident of the success of our product in Italy, based on the attractiveness and continuous enhancement of our product to the benefit of our players.”