The group consisting of Coral, BetVictor, Ladbrokes, William Hill, Paddy Power and bet365, have donated to the racecourse management in order to improve mobile access and connection for punters at the Cheltenham Festival.
In previous race years certain areas of Cheltenham Racecourse suffered from poor connection or no access to 3G.
In return for the investment by the bookmakers, punters using the Cheltenham racecourse network will only be allowed access to bookmaker websites of those who have funded the Wi-Fi project. The operators will hope to attract some of the festival goers, with an opening day attendance at 57,000, setting new records for the racecourse and just oer 50,000 attending Ladies Day on Wednesday.
Day one race results largely went in the favour of the bookies, despite Paddy Power reporting to have refunded around £5m as a result of its money-back special in the first race.