Ripon Renews Broadcast Terms with At The Races

UK and Ireland racing broadcaster At The Races has renewed broadcast terms with the Ripon Racecourse, the new deal will see racecourse content published by ATR programming for the next ten years.

Located in North Yorkshire and nicknamed the Garden Racecourse, Ripon Racecourse is a specialist thoroughbred racing venue. ATR’s new agreement with the racecourse, will see the broadcaster retain multiple platform rights to distribute its content.  The renewed deal will also allow ATR to be further involved in the strategic direction of the management and planning of the racecourse

At The Races CEO Matthew Imi said: “Ripon Racecourse provides a strong portfolio of Flat racing fixtures throughout the summer and hosts some historic and high profile Handicap races including the William Hill Gt. St. Wilfrid and the City of Ripon Stakes.

“We are delighted to announce a new media rights agreement and a ten year extension to our valued relationship with Yorkshire’s Garden Racecourse and look forward to working with David Wilmot-Smith, James Hutchinson and the other directors to achieve a significant increase in media rights payments going forward.”

James Hutchinson, CEO of Ripon Racecourse, said: “Over the past couple of years we have seen our working relationship develop and have vastly benefited from additional support in terms of marketing and sponsorship. We look forward to keeping up this momentum benefiting both our racegoers and sponsors.”