SBC News Voice of the Sports Betting Industry
The Israel Sports Betting Board (ISBB), which has exclusive rights operator for sports betting in Israel, is now live with a system developed by British sports betting software provider LVS Ltd and its French counterpart, lottery solutions specialist Lotsys SAS (FDJ Group).
LVS and Lotsys won an international tender to supply their Advanced Betting & Lottery Platform technology (ABP) to ISBB in the form of a customized ABP platform comprising a sportsbook, a transactional engine, web and mobile site (www.winner.co.il).
“This solution provides the foundation to sustain ISBB’s growth for the next decade,” said Zach Fishbein, Chairman of ISBB.
This project is part of ISBB’s strategy to upgrade their offer to customers and distribute a much broader range of sports and markets. ISBB is enhancing productivity with the ABP sportsbook automation suite and ABP open architecture to enable real-time integration with satellite systems and online services.
CEO Itshak Lary added: “We have chosen modernity and flexibility with LVS and Lotsys.”
ABP is a new generation of betting solution developed on modern yet proven technologies, such as Java and Oracle for the backend and Ruby on Rails for the frontend, and exposes all its services through an open REST API, considerably facilitating integration processes.
“ISBB is a very interesting customer; they are sharp and highly skilled in sports betting and IT,” said Simon Ordish, LVS CEO. “They know what they want and this project was a great opportunity to boost our roadmap.”
Pascal Blyau, LVS Managing Director & FDJ Development Director, added: “While ABP was initially designed for online betting operators, this kind of project allows us to extend ABP into a much more global and multi-channel solution purpose-fitted for sports betting and lottery operators. ABP is a new class of gaming solution and is becoming a best-seller in the lottery world.”
