Betsson upgrades group racing content with SIS 24/7 betting channels

Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio.

The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet. 

Betsson has highlighted its SIS channel integration as a key sportsbook directive, in which the pan-European operator seeks to maximise racing revenues across its entire regulated market footprint.

Backing the integration of SIS live channels, Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with enhanced racing experiences.”

Securing a new tier-1 operator partnership, SIS confirmed that Betsson sportsbooks will optimise their entire racing betting markets with new live content from first-class UK and Irish fixtures alongside exclusive international races from Australia, Dubai, Latin America, US and Korea, as well as UK and Irish greyhound racing events.

SIS 24/7 Live Betting Channels will be delivered through a tailored end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices to optimise customer engagement.

Paul Witten, Commercial Director at SIS, added: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.” 

Check Also

Indian watchdog urges members to adopt new standards on advertising real money games

The Advertising Standards Council of India (ASCI) has published its first set of guidelines on …

Kindred Group hits out at proposed Swedish measures

Kindred hits out at proposed Swedish measures

The Kindred Group has slammed the proposals to impose further restrictions on the Swedish gaming …

Liga MX appoints Genius Sports as data and integrity lead

Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group. …