21Bet upgrades to Digitain sportsbook ahead of World Cup

Malta-licensed 21Bet has successfully migrated to Digitain’s fully managed sportsbook solution. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.

21Bet is operated by Aureate Gaming Solutions Ltd and is also the official shirt sponsors of Waterford FC.

James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences.

“The Digitain team are a delight to work with and they made the migration to our new sportsbook as smooth as silk!”

Suren Khachatryan (pictured), CEO of the multi-channel casino and sports betting platform provider, commented: “21Bet is a growing brand in Europe and we are delighted to be their technology partner of choice. Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver 21Bet with enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options.

“21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”

Digtain was recently awarded ‘Rising Star of B2B’ at the annual Betting Awards held during Russian Gaming Week (RGW) in Moscow. The Betting Awards, organised by Smile Expo, awards representatives of the bookmaker business.

Khachatryan, who received the award, added: “RGW is the largest show in the CIS region and we are delighted that our team’s efforts of the last year in delivering innovation, robust technology and a customer-centric strategy for our customers has been recognised by our industry peers. We shall cherish this award and look forward to adding to them over the next few years.”

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