SPFL launches Championship OTT powered by StreamAMG

The Scottish Professional Football League (SPFL) has launched an exclusive online streaming platform operated by OTT specialist StreamAMG, broadcasting all Scottish Championship matches.

The OTT platform has been launched to cater for international audiences, helping overseas fans follow live action of Scotland’s second tier of professional football.

Meanwhile, domestically Scottish Championship clubs will be allowed to use the platform for broadcasting matches to home fans whilst stadium restrictions remain in place under COVID-19 regional rules.

The SPFL’s Championship OTT Platform will have its own dedicated match-centre, with individual websites tailored to suit international or domestic viewers.

SPFL confirms that ‘viewing packages’ will be available covering individual teams or the entire division, with both monthly and season-long subscription options.

Chief executive Neil Doncaster said: “This long-term partnership represents an innovative new way to allow supporters outside of the UK to watch live action from their club and stay more closely connected with the team they support. The deal also means clubs that were previously unable to stream their games internationally will be able to access a brand-new stream of revenue.

“The Championship has often proved to be one of the most exciting and competitive divisions in the country. An accessible streaming platform for Scottish football fans living abroad will help ensure that as many people as possible can watch the unique drama unfold this season.

“We are now looking forward to working closely with StreamAMG and our member clubs to make the most of this new platform.”

Servicing a five-year technology agreement, StreamAMG will utilise live footage supplied by the newly-installed ‘Pixellot’ camera systems that have been installed across all Scottish Championship grounds.

The Pixellot system uses fixed, unmanned cameras with in-built, AI, ball-tracking technology to produce live HD footage which will then be broadcast internationally via a centrally operated streaming platform.

Matt McKiernan, Chief Operating Officer at StreamAMG, said: “We are very excited to be working with the SPFL and its member clubs to maximise revenue, reach and the global growth of the sport. The fully automated workflow from camera to front end makes this innovative service the first of its kind, and we’re looking forward to delivering the action to fans worldwide.”

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