ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘.

The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories.

Francesco Calvo, Chief Revenue Officer at AS Roma, praised the deal: “We are proud to announce this partnership, the second agreement signed with a leading brand in Asia over the last few years.

“This is an agreement that confirms, once again, the club’s strategic development objectives – with a particular focus on important markets like Asia.”

The partnership will be developed through multiple strategic tools in order to achieve important milestones together in the Asian market.

These include the use of AS Roma’s brand and images to promote the platform on digital and new media and other activities dedicated to all sports fans.

Andrew Wong, Brand Director at AWCBET.com, added: “We are delighted to announce our partnership with AS Roma.

“I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us.”

Paulo Fonseca began his reign as Roma manager this weekend with a dramatic six goal draw against Genoa. This Sunday, the club takes on city rivals, Lazio, hoping to pick up their first win of the season.

Check Also

William Hill leadership forgoes 2020 incentives to protect retail workforce

Ulrik Bengtsson Group Chief Executive of William Hill Plc has agreed to relinquish his executive performance …

SBC Digital Summit Leadership in Betting Track

Leading CEOs to shape post-pandemic future for betting industry at SBC Digital Summit

The opening day of the SBC Digital Summit will see many of the industry’s highest-profile …

Stars Group institutional advisors back Flutter combination

Supporting its current merger schedule, the board of The Stars Group Inc (TSG) has revealed …