Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘.
The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories.
Francesco Calvo, Chief Revenue Officer at AS Roma, praised the deal: “We are proud to announce this partnership, the second agreement signed with a leading brand in Asia over the last few years.
“This is an agreement that confirms, once again, the club’s strategic development objectives – with a particular focus on important markets like Asia.”
The partnership will be developed through multiple strategic tools in order to achieve important milestones together in the Asian market.
These include the use of AS Roma’s brand and images to promote the platform on digital and new media and other activities dedicated to all sports fans.
Andrew Wong, Brand Director at AWCBET.com, added: “We are delighted to announce our partnership with AS Roma.
“I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us.”
Paulo Fonseca began his reign as Roma manager this weekend with a dramatic six goal draw against Genoa. This Sunday, the club takes on city rivals, Lazio, hoping to pick up their first win of the season.