SBC News Voice of the Sports Betting Industry
Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa.
The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “The Ekstraklasa is an ambitious organisation with an entertaining product. We are delighted to be extending our partnership and to stream a growing number of matches.
“Football is the world’s most popular sport, and we are committed to ensuring we have a high quality, diverse portfolio of content to engage fans across the globe.”
Following a period of commercial growth, Ekstraklasa paid record revenues to its clubs in 2019-20, and the league is set to grow from 16 to 18 teams from 2021-22, providing a greater volume of matches and further increasing the live streaming coverage.
Marcin Animucki, President and CEO of Ekstraklasa, added: “IMG ARENA has played a vital role in helping our organisation drive revenues for our members with packaged, engaging content that sustains and builds interest in Ekstraklasa around the world.
“We take great pleasure in announcing the renewal of the partnership and look forward to building on this mutually beneficial collaboration.”
