Betsson AB has agreed to invest €8.8 million in JDP Tech Ltd, a specialist payment processing firm for South American market transactions.
The deal, undertaken through Betsson’s venture investment subsidiary Perch AB, will see the Stockholm-listed online gambling group acquire a 50% stake in JDP Tech.
“This allows Betsson to secure customer payment flows for the continued expansion in Latin America,” Betsson’s market update read.
2020 trading saw Betsson aggressively expand its South American profile, launching new sportsbook ventures within the regulated markets of Peru and Colombia.
Furthermore, the Stockholm-listed operator underlines that it has secured ‘first-mover advantage’ within the imminently due to be regulated markets of Brazil and Buenos Aires Provinces.
Securing a further LatAm coup, last week Betsson announced that it had secured a joint-venture agreement with Big Bola Casinos, one of Mexico’s fourteen federally SEGOB licensed gambling companies – a partnership which will see Betsson and Big Bola launch a sportsbook venture during 2021 trading.
Spearheading new ventures across multiple LatAm markets, Betsson has invested in JDP Tech, to better align and overcome South America’s fragmented market-by-market payment processing frameworks.
“LatAm is a strategically important region for Betsson and we see great future potential for the company there. With this strategic investment Betsson is well-positioned to further expand our business in the LatAm iGaming market”, commented Pontus Lindwall, CEO of Betsson AB.