South American legacy sportsbook Betcris and the Campeonato Brasileiro Série A (Brazilian Championship A Series) football league have signed a multi-year sponsorship agreement this week.
The deal is expected to run until the end of the 2023 season. During the first year, Betcris will advertise its gaming services on all 361 series games, of which 76 will be aired on national broadcaster Globo TV’s free-to-air network. In the following three seasons, it will also be given additional promotional considerations and exposure at all of the games.
The Campeonato Brasileiro Série A is considered to be one of the strongest leagues in the world, home to 20 teams, and more Club World Champion titles than any other league. It is also the most-watched soccer league across all of the Americas and has gained worldwide popularity, now being broadcast to 155 countries.
Betcris CEO JD Duarte said: “Brazil is priority number one for the company. We have a unique opportunity to be leaders in the gaming industry, and being visible for the biggest championship series in Latin America is an incredible honour.”
The firm has shown an active interest in the Brazilian market for more than a year, and this new partnership marks a move to establish a stronger foothold in the region. Other LatAm partnerships include Colombia’s Federation of Luck and Random Game Entrepreneurs (Fecoljuegos), CIBELAE and similar advertising deals.