In an expansion of its CSR agenda, online lotto betting operator Lottoland has signed The Climate Pledge, whilst making the transition to become a carbon neutral company.
The development saw the firm collaborate with global climate reduction consultancy Tunley Engineering in order to coordinate the process needed to measure, report and offset its carbon footprint.
As part of this arrangement, Tunley Engineering provided a Carbon Assessment to allow Lottoland to visualise its carbon footprint in annual tonnes of Carbon Equivalent, enabling the firm to make ‘informed decisions’ regarding its energy and water usage and business travel mileage to promote greener operations.
Lottoland CEO Nigel Birrell remarked: “We are thrilled to have achieved carbon neutral status and to have signed the Climate Pledge. At Lottoland we are committed to being socially and environmentally responsible not just for our customers but for our employees too. We are proud to be taking a leadership position in climate change.”
Tunley Engineering’s assessment and Lottoland’s subsequent carbon reduction efforts were completed in accordance with ISO 14064, and the operator has now signed the Climate Pledge along with 200 other international companies, initiating a commitment to achieving net-zero carbon emissions by 2040 or sooner.
In doing so, the company has also become the first gambling operator to achieve carbon neutral status and sign the climate pledge, although companies such as William Hill, Entain, 888, Kindred and Allwyn – which is currently participating in the Fourth National Lottery Licence contest – have all incorporated green policies their own CSR strategies.
“We’re excited to continue to welcome companies to The Climate Pledge,” said Sally Fouts, global lead at Amazon for The Climate Pledge. “Businesses have played a role in contributing to climate change, but deep cuts in emissions of greenhouse gases can stabilize increasing temperatures.
“This is why urgent, collaborative action by companies around the world is needed. Pledge signatories are uniquely positioned to rise to the challenge of addressing climate change and helping to create the low-carbon economy of the future. I look forward to seeing all we can accomplish over the next two decades, together.”