Party brands aim for maximum coverage of safer gambling hub with McLaren F1

This weekend, Styrian Grand Prix will feature Entain Plc’s PartyCasino and PartyPoker brands to promote their ‘staying in control’ campaigns with F1 partner McLaren Racing.

The campaign will be fronted by ‘Time to Pit’, a short movie featuring  McLaren driver Daniel Ricciardo, relaying the important safer gambling advice of knowing ‘your personal limits and staying in control’.

The Styrian GP will see McLaren promote ‘Party Responsible’ messaging on its MCL35M cars, racing in Austria’s iconic Spielberg motorsport racetrack.

Entain’s campaign aims for maximum coverage and exposure of Party brand’s safer gambling internet hub.

The hub helps players check that they are in control of their betting and gaming and provide clear and concise information on the best ways and tools to maintain full control.

“We believe there are lots to learn from the importance McLaren and Daniel attach to managing risk and staying in control.” said Grainne Hurst, Director of Corporate Affairs at Entain.

“That’s why we think Party Responsibly is a great way to use the partnership to promote safer betting and gaming, to ensure our players respect their limits and enjoy a great entertainment experience with us.”

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